The POP Story

We built People Operations Partners to support founders who are scaling service businesses without internal HR. Growth shouldn't come with legal risk or cultural confusion.

We help you install strategic people systems that evolve as you grow. No jargon, no generic templates, just hands-on guidance that matches your pace

Meet Samantha Smith

I didn’t start in tech or HR. My roots are in the engine rooms of business—construction sites, restaurants, and retail floors. It’s where I learned that people ops isn't paperwork.

It’s the heartbeat of execution. Since moving into the remote services world, I've supported agencies, consultancies, and fast-growing startups through every phase of hiring, compliance, and retention.

I built POP to bring structure to chaos without slowing you down.

Why We Exist

Because no founder should waste their time building HR from scratch, second-guess their legal risk, or lose great people due to poor systems.

Our Values

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